Principle 1: Internal

We will ensure that gender is one of the key value drivers of the investee company

Incorporate a gender action plan into your standard value creation process and tie gender KPIs/milestones to the performance incentives for investees.

Practitioner Insights

Shuyin Tang
Partner
Beacon Fund / Patamar Capital

It was very clear to us in our own due diligence and investment analysis on the company that gender is a key value driver. More than 90% of its customers are women, in particular women who have challenges sourcing fresh produce for themselves and for their families in a convenient way. More than 80% of the company staff are female, with co-founders and the management team being majority female and demonstrating a strong pattern of women’s leadership.

This strong presence of women at every level of this company and also amongst its customers was not coincidental - actually, thanks to their own experiences, this predominantly female management team had a sharp understanding of customer needs and trends in the space. It was the secret sauce which allowed them to succeed, and to achieve early traction and scale.

We were explicit and upfront about these factors in our investment thesis and due diligence, and in the way we presented the competitive edge of this company to our investment committee.

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Principle 2: We will stand behind the female founders and leadership team