A Business-First Approach to Gender Inclusion: How to Think About Gender Inclusion in Small and Medium Enterprise Operations

From UK Aid, Value for Women and the Shell Foundation. By investing in gender inclusion, businesses can generate opportunities for women while also furthering their business objectives. The Shell Foundation and Value for Women embarked on a partnership in 2016 designed to pilot a holistic framework for gender inclusion in enterprise operations, using a “bottom-up”, business-first approach, aimed at testing the impact of gender inclusion on business performance. The approach first hones in on business challenges and then designs practical measurable solutions with a gender lens.