The Investor’s Guide to the Care Economy

From The Holding Co. and Pivotal Ventures. The Investor’s Guide to the Care Economy is the first study of its kind to quantify the market opportunity in care. For the first half of 2021, The Holding Co., in partnership with Pivotal Ventures, launched this initiative to investigate areas of care that show the most promise for investors, entrepreneurs, and corporations as the COVID-19 pandemic revealed just how inadequate our current care economy really is.

The report leverages data from 25+ market reports, 6 government data sources, 30+ expert interviews, 2 original national data collection surveys with 5000+ participants spread across both, and guidance from 40 stewardship and advisory council members who are leaders in care today. The report focuses on household and families willingness to pay, the role of government in igniting the private sector, and the role of insurance and employers to support care innovation.

This resource is designed to serve you in multiple ways. You can dive deep into a segment that resonates with you, pluck a data point for a pitch deck, or share the site more broadly to encourage others to look seriously at the care economy. We hope that this report inspires you to dedicate your investments, entrepreneurial energy, and collaboration to being part of this historic moment in care.