
Case studies
Best practice examples of gender lens investing across themes, geographies and asset classes. For more JEDI-specific case studies, explore the JEDI Investing toolkit.
Unlocking Rural Potential: Yellow Metal's Tech-Enabled Gold Loan Revolution
India holds an estimated 24,000 tonnes of gold valued at $2T, with 60% concentrated in rural areas. This vast reserve remains largely untapped, with only 5,300 tonnes being used as formal collateral. Women, who are traditional custodians of household gold in India, face particular barriers in accessing formal financial services - while 86% own bank accounts, less than 10% have access to formal credit due to limited credit histories and complicated collateral restriction